Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

The global digital economy creates a variety of internal and external factors that increase challenges in new product introduction (NPI). Products are becoming more complex, life cycles are getting ...

The MarketWatch News Department was not involved in the creation of this content. SHENZHEN, China, March 25, 2026 (GLOBE NEWSWIRE) -- RapidDirect, a China leader in digital manufacturing, today ...

SHENZHEN, China, March 25, 2026 (GLOBE NEWSWIRE) — RapidDirect, a China leader in digital manufacturing, today announced a comprehensive deepening of its strategic framework for NPI (New Product ...

To meet customer demands, manufacturers must align their supply chains and production resources. This ensures they can deliver when it counts. To bring new products to market, they must connect ...