Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Today, most business leaders would like to see data used ...

Learn what B2B intent data is, how revenue teams use it, and what to evaluate before choosing an intent data provider.

A new era of data is upon us. The technology industry generally and the data business specifically are in a state of transition. Even our language reflects that. For example, we rarely use the phrase ...

Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...